Luca Turin was born with an uncannily powerful nose, able to distinguish the components of any scent, from the world's most refined perfumes to the air on the New York subways. A scientist, he kept his powers to himself, concentrating on other fields. But when, for the love of it, he began to write reviews of fragrances, and those reviews took the world by storm, everything changed. The secret world of scent creation opened up, and Turin discovered something astonishing: No one understands how our noses work. Billions and billions of dollars are spent creating the scents all around us in a manner that amounts to a glorified trial and error. The solution to the mystery of every other human sense had led to a Nobel Prize. Why should smell be any different? Turin has given his life to this great riddle. And in the end, incredibly, after an epic struggle, he solved it. Then things got really interesting...Chandler Burr tells the extraordinary story of Luca Turin, his incredible sense of smell and his battles with the scientific establishment in as a remarkable quirky a tale of obsession as Susan Orlean's bestseller "The Orchid Thief".
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Luca Turin was born with an uncannily powerful nose, able to distinguish the components of any scent, from the world's most refined perfumes to the air on the New York subways. A scientist, he kept his powers to himself, concentrating on other fields. But when, for the love of it, he began to write reviews of fragrances, and those reviews took the world by storm, everything changed. The secret world of scent creation opened up, and Turin discovered something astonishing: No one understands how our noses work. Billions and billions of dollars are spent creating the scents all around us in a manner that amounts to a glorified trial and error. The solution to the mystery of every other human sense had led to a Nobel Prize. Why should smell be any different? Turin has given his life to this great riddle. And in the end, incredibly, after an epic struggle, he solved it. Then things got really interesting...Chandler Burr tells the extraordinary story of Luca Turin, his incredible sense of smell and his battles with the scientific establishment in as a remarkable quirky a tale of obsession as Susan Orlean's bestseller "The Orchid Thief".
Pages - 468
Binding - Paperback
Publisher - Random House
Publication Date -
ISBN - 9780099460237