The Elements of Choice Why the Way We Decide Matters

$43

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‘Indispensable’ Daniel Kahneman


How do you get people to donate their organs? What’s the trick to reading a wine list? What’s the perfect number of potential matches a dating site should offer?&


Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. To overcome the common faults in our decision-making and enable better choices in any situation involves conscious and intentional decision design.


Transcending the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, yet they impact our reasoning every day.


This book doesn’t simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like – that it can be both moral and effective.

The Elements of Choice Why the Way We Decide Matters

$43

In stock

ISBN – 9780861541188
Categories – Society and Equality

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Josiah Wedgwood The Man Who Designed Britain
Josiah Wedgwood The Man Who Designed Britain


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Josiah Wedgwood, perhaps the greatest English potter who ever lived, epitomized the best of his age. From his kilns and workshops in Stoke-on-Trent, he revolutionized the production of ceramics in Georgian Britain by marrying technology with design, manufacturing efficiency and retail flair. He transformed the luxury markets not only of London, Liverpool, Bath and Dublin but of America and the world, and helping to usher in a mass consumer society. Tristram Hunt calls him ‘the Steve Jobs of the eighteenth century’.

But Wedgwood was radical in his mind and politics as well as in his designs. He campaigned for free trade and religious toleration, read pioneering papers to the Royal Society and was a member of the celebrated Lunar Society of Birmingham. Most significantly, he created the ceramic ‘Emancipation Badge’, depicting a slave in chains and inscribed ‘Am I Not a Man and a Brother?’ that became the symbol of the abolitionist movement.

Tristram Hunt’s hugely enjoyable new biography, strongly based on Wedgwood’s notebooks, letters and the words of his contemporaries, brilliantly captures the energy and originality of Wedgwood and his extraordinary contribution to the transformation of eighteenth-century Britain.

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Shadow City
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One woman’s revelatory journey on foot exploring Kabul’s war-torn past and scarred present

‘A fabulous piece of writing . . . I recommend it unreservedly’ WILLIAM DALRYMPLE

‘A brilliant book’ CHRISTINA LAMB, author of Farewell Kabul

One of the first things I was told when I arrived in Kabul was never to walk…

When journalist Taran Khan arrives in Kabul, she uncovers a place that defies her expectations. Her wanderings with other Kabulis reveal a fragile city in a state of flux- stricken by near-constant war, but flickering with the promise of peace; governed by age-old codes but experimenting with new modes of living.

Her walks take her to the unvisited tombs of the dead, and to the land of the living – like the booksellers, archaeologists, film-makers and entrepreneurs who are remaking this 3,000-year-old city. And as NATO troops begin to withdraw from the country, Khan watches the cycle of transformation begin again.

**Winner of the Stanford Dolman Travel Book of the Year Award 2021**
**Winner of the Tata Literature Live First Book Award for Non-Fiction 2020**

‘Powerfully evocative’ Kapka Kassabova

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Calm
Calm

A guide to developing the art of finding serenity, not through meditation, but through understanding the sources of our anxiety and frustrations.
Few life skills are as neglected, yet as important, as the ability to remain calm. Our very worst decisions and interactions are almost invariably the result of a loss of calm – and a descent into anxiety and agitation. Surprisingly, but very fortunately, our power to remain calm can be rehearsed and improved. We don’t have to stay where we are now: our responses to everyday challenges can dramatically alter. We can educate ourselves in the art of keeping calm not through slow breathing or special teas but through thinking. This is a book that patiently unpacks the causes of our greatest stresses and gives us a succession of highly persuasive, beautiful and sometimes dryly comic arguments with which to defend ourselves against panic and fury.

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