Break the Internet In Pursuit of Influence

Olivia Yallop

$37

In stock


Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they … and how do you become one?


Break the Internettakes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future — experts estimate that the economy of influence will be valued at $24bn globally by 2025.


Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internetexamines both the dangers and the transformative potential of online culture.

$37

In stock

ISBN – 9781922310200
Publisher – Scribe Publications
Format – Paperback
Dimensions – 234mm X 153mm
Categories – Technology and Data

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