{"product_id":"crossing-the-chasm-marketing-and-selling-technology-products-to-mainstream-customers","title":"Crossing the Chasm","description":"\u003cp\u003eIn Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50111451103455,"sku":"9781841120638","price":45.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/2185\/3151\/files\/9781841120638.jpg?v=1781317196","url":"https:\/\/lamplightbooks.co.nz\/products\/crossing-the-chasm-marketing-and-selling-technology-products-to-mainstream-customers","provider":"Lamplight Books","version":"1.0","type":"link"}